We created Hot Mess 1° from a question that had been nagging at us since the beginning of the BECOS LUXURY project: why does every fragrance in the luxury space take itself so seriously? Why is warmth always presented as weight? Why is playfulness always considered the opposite of sophistication? Why can a fragrance not simply be

of the phrase that has been used to describe women who are too interesting, too vivid, too much for the neat categories that the world prefers. It is also a description of the fragrance itself: five notes that have no business being this beautiful together, that should by conventional perfumery logic produce something confused and incoherent, and that instead produce something so vivid and warm and completely itself that it seems, in retrospect, inevitable. The brief to our master perfumer was the most unusual we have ever given: make us a fragrance that smells like the best friend you have

good or bad — because she is the one who will actually understand. Make us a fragrance that smells like her. Hot Mess 1° is that fragrance. Five notes. Complete conviction. Zero apologies. Everything she is.