We created Ya Habibi from a very simple desire: to make a fragrance that felt like love. Not the grand, dramatic love of the great romantic operas
— not love as spectacle or performance —
but the everyday, intimate, deeply personal love that is expressed in small gestures and warm words and the particular closeness of two people who know each other completely. The love that says: ya habibi. Oh, my darling. I see you. I am here. You are cherished. The choice of davana as the signature note of Ya Habibi was deliberate and important. Most fragrances are fixed
— they smell the same on everyone who wears them, regardless of individual skin chemistry. Davana is the exception. It personalises. It adapts. It becomes, on each wearer's skin, something slightly different —
something that belongs specifically to them. We chose it for Ya Habibi because habibi is always a specific person. Darling is not a category. It is a name you give to someone irreplaceable. A fragrance named for that kind of love should, we believed, be as individual as the person wearing it. The aromatic heart
— with rosemary alongside oud and white amber —
was an equally deliberate choice. Ya Habibi is not a heavy fragrance, not a fragrance that imposes itself or announces itself loudly. It is a warm fragrance, an intimate one
— the kind that people lean in to smell rather than smelling from across the room. Rosemary gives it the freshness and vitality to be worn every day, to feel alive rather than dense, to be the fragrance you reach for not just on special occasions but on ordinary mornings when you want to feel warm and present and wholly yourself. Ya Habibi is composed in small batches, filled and finished by hand, and made for every habibi in the world —
for the beloved ones, the cherished ones, the ones for whom no commercial fragrance has ever quite felt personal enough. Until now.